Innovative business matchmaking site takes off in the UK
London, England - August 14, 2017. Online dating sites have been around for years, but the concept of a matchmaking site for the commercial world is relatively new. Now, through advanced matching algorithms similar to dating sites, businesses can find their “perfect match” suppliers online too. Leading the way is AboutMatch, the international arm of Australia’s award-winning Matchboard platform, which just celebrated its 1 year anniversary in the UK market.
“What we’re seeing is that UK customers are no different from Australians in the sense that they’re sick of trawling through page after page of search engine results, and they want a faster way to find just the right companies to supply the service they’re looking for. Be that a digital marketing service, a call centre service, or a consulting service,” said Founder, Sharon Melamed.
In its first 12 months in the UK, AboutMatch has captured interest from all ends of the market, from small business to large enterprise, providing hundreds of new business leads to the pre-screened suppliers in its ecosystem.
Following customer demand, the company has also wasted no time in launching a companion offline matching program, whereby a supplier has the opportunity to be matched with a “room full of potential buyers”. This takes the form of a boardroom lunch, where the supplier presents and the attendees decide if they want a proposal one on one later. After five successful matching lunches in London which have attracted many of the biggest brands in the travel, technology and retail sectors, the company is buoyant about its offering. And its enthusiasm for the UK shines through in a video case study produced by the Department for International Trade in which Melamed touts “similar culture” and openness to innovation as key advantages the UK offers.
“Our service fills a gap in the market in the UK, providing a smarter alternative to old-fashioned directories and brokers, as well as to search engines, which often overwhelm users with unreliable and irrelevant results. Now you can find a ‘best matched’ shortlist of suppliers by answering up to 10 questions about your requirement.”
Aussie matching site brings Smart Sourcing to UK
London, England - July 25, 2016. For all those companies looking for
new ways to acquire and service customers, there’s a better place to start than
search engines and directories. That’s according to AboutMatch, a free online matching
platform launching in the UK. The site covers hundreds of products and
services in the "Customer" niche, from contact centre and self-service technology to digital, training, consulting and outsourcing services. Unlike search engines, where you enter a few keywords, AboutMatch
uses powerful matching software to intelligently interpret business needs and
quickly connect companies with the right suppliers to assist.
The platform is a sister
brand replica of Australia’s Matchboard,
which has been operating since 2012 with more than 1500 clients. Founder Sharon Melamed, dubbed “The Matchmaker” by Aussie media, believes the UK is at least triple the size of her
home market. “The UK is well-served with consumer matching sites, but in terms
of B2B marketplaces, there’s nothing quite like AboutMatch. We’ve taken the
online dating model and applied it to business. We ask users up to 10 filtering
questions, which then generates a shortlist of ‘perfect match’ suppliers” she
With more than 90% of businesses starting their buying process with online search, Melamed may have a
point. AboutMatch can save users hours if not days of time trying to work out
who’s who in the market. Search engines may return hundreds of thousands of
results, but AboutMatch reduces this to between one and five best matches. The AboutMatch database also comes with a secret
weapon: all its suppliers are pre-screened, which means only vendors that are
highly rated by their clients are recommended by the platform.
AboutMatch is focused on what Melamed describes as a “hot niche” – everything businesses need to acquire and manage
customers, whether that’s through the phone, web, social media, chat or
face-to-face. “We call it smart sourcing for the customer journey, and we hope
UK businesses will embrace it!”
AboutMatch is the
international offshoot of Matchboard Pty Ltd, a high-tech Australian startup
founded in 2012.
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