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Smart Sourcing for the Customer Journey
What retailers need to know to engage modern multichannel shoppers
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Just in time for the holiday shopping season, this white paper presents 4 practical survival tips to ensure retailers are best-positioned to engage customers for sales success. We take a look at the stats comparing the spend of single-channel v multi-channel customers, underlining the need to invest in a frictionless experience across digital and stores. The trend away from showrooming to "webrooming" is also explored.
While 74% of consumers want improved mobile instore experiences, companies should carefully assess whether the plethora of solutions available truly add value to the customer experience, and are not just technology for technology's sake.
This is a must-read white paper for customer-centric retail leaders.
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