When it comes to engaging with customers in an ultra-connected era, the
sales and service opportunities are endless! However, the sheer proliferation
of consumer technology and digital channels have made delivering an omnichannel
customer experience today’s biggest challenge for businesses of all shapes and
On top of the number of channels to manage, your customer base will also
have a big impact on where to focus. Research has shown that young adults,
wealthier adults and the more tech savvy make the greatest use of social
networks for customer service.
This white paper looks into customer behaviour and developing an
all-in-one solution to manage sales and service.
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